This tool helps you understand what impact you have, not focusing at the product but focusing on what problem you solve and what value you create.
This blog describes what the Impact Story tool can do for your organization, how to use it, and how we at Bloch&Østergaard use it.
Impact – a different view on strategy
Many organizations focus on a 3-year strategy and expect it to be enough. The decision makers take a few days offsite to develop a 3-year forecast for the organization. Often, it’s based on here-and-now factors, focusing on numbers without involving any employees. When they are done, they return to the office presenting forecasts, must-win-battles, strategic focus areas and their 3-year vision – maybe even visualize it on the cantina wall. From here, the decision makers sit back and expect the organization to follow through.
But experience has also taught us, that after a few weeks people forget it and goes back to their day-to-day tasks. Somehow the big 3-year strategy hides itself on the wall. Why? Because a 3-year strategy doesn’t make us aware of why we do what we do, and what impact the we have in the world, to our customers, and to our employees.
Leaders and employees should understand why the company does what it does, what problems we are solving as a team, but most importantly: for whom, and what’s the impact of the work?
Therefore, we present the Impact Story Template. By using this tool, you and your employees will come closer to understanding what kind of impact you have and who it’s for. It helps you understand the value you create when you solve problems as an organization.