A networked world: what’s an ecosystem?
Everything is connected. Your local ecosystem is merely a confined part of the world, with multiple parts interrelated and integrating with each other. The question is whether you create or discover your ecosystem. A place to start could be defining your “world” of your ecosystem as well as the actors in it. Then describe the mechanisms and interfaces within, how they interact, and why. View this ecosystem as your brand.
As Zhang Ruimin, CEO of Haier group told us, it’s about viewing the whole ecosystem and not only our own products. They are going from mass production to mass consumerization within the whole ecosystem. They move away from products to use case scenarios.
Digitalization is one of the underlying elements of the ecosystem, either as a premise for structure, communication, production or delivery. Digitalization can help companies to be flatter organized. Understanding data, can make it smarter. Technology, data and the ongoing digitalization have made it possible to flatten our organizations, removing layers of middle managers and creating a networked organization. Remember: Don’t digitalize for the past, innovate for the future. And related to that: Amy Webb said, that data collected has more value than the transaction itself.
Sure, there is a difference in a company being born digital rather than becoming digital. And a networked organization is easier to build from scratch than to transform into. But that doesn’t mean it is impossible. At the Drucker Forum there were many examples on this type of organization; Buurtzorg, Haier and Tencent were the ones that stayed with us the most.