Tool: Hypothesis-driven experimentation and innovation

By Erik Korsvik Østergaard, 12. December 2017

When you launch innovation activities or projects, you never have a perfectly clear understanding of the outcome and output. You never know in detail, if your activities are worth the effort, and thus it’s hard to justify the funding and resources allocation. How can you claim, that the investment will be fruitful?

You need to embrace this amount of uncertainty and risk, but there is a safe way of doing so. It provides transparency in your train of thoughts and activities, and gives comfort to you, your team, and stakeholders: Use hypothesis-driven experiments.

This blog post gives insight to the tool and template, and should be read as a follow-up to the blog post on speedboats.

The innovation activities we’re looking at in the modern workplace all have a need for fast results. All the initiatives are grounded in the “try, inspect, adapt”-thinking, in line with both the agile approach and the need for responsiveness. The outcome and output must be reached quickly (e.g. within 10 or 100 days), and have a tangible result. This also applies to activities, that are purely explorations.

The quest

The quest must be written in clear text, and presented with the end user, employee, or customer in mind. You can do that by finalizing these two sentences:

  • Our quest
    • “Our idea is that …”
    • “Our quest is to explore / investigate / confirm / validate …”

Then, you break this overall description into these parts

  • Our hypothesis
    • “We have a hypothesis that …”
    • “It will solve this problem …”
    • “It will create possibility for …”
    • “We execute this experiment: …”

The learning objective

The learning objective is inspired by the work of Eric Ries and his book “The Lean Start-up”. The learning must be explainable and presentable; either numbers, visitors, qualitative interviews, transactions, or similar things that are tangible:

  • Our inspection
    • “We expect this outcome: …”
    • “We validate the learning via …”
  • Our adaption
    • “What did we learn …”
    • “Use – or throw away?”
    • “We propose the following next steps: …”

Example

You can setup a hypothesis-log like this (click to expand).

You can also take a look at the toolkit among others here.

Thank you to Maz Spork and Søren Skov, for inspiration and co-creation on this approach!

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#مطالعه_کنید، #بیاموزید، #به_کار_گیرید، خودتان و کسب و کارتان را متمایز کنید.
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#BookReview of #TheResponsiveLeader from #ReadersF #BookReview of #TheResponsiveLeader from #ReadersFavorite - https://readersfavorite.com/book-review/the-responsive-leader

Reviewed by Kayti Nika Raet for Readers' Favorite

The Responsive Leader: How to Be a Fantastic Leader in a Constantly Changing World by Erik Korsvik Østergaard is the kind of book that helps business leaders who are looking to adapt and thrive in the future of work environments. Breaking it down in a simple, easy to read manner, Østergaard shows that the true testament of a successful business is how fully its leaders are able to blend their knowledge of leadership and management with this new age of technology, the so called "Fourth Industrial Revolution". In The Responsive Leader, Østergaard shows readers how to align the organizational mission and goals with current society to create a well engineered environment. Drawing on his experience as an engineer, the author guides the reader expertly through his thought processes, highlighting resources and changing the way we think about business. 
The Responsive Leader by Erik Korsvik Østergaard is a well written and informative text. It is written in a way that makes for easy consumption and provides a great range of insights from which businesses and organizations of all levels will be able to glean many helpful tips, as Østergaard busts myths that may hold industry back and limit growth. It's certainly a book that will open many readers' eyes. In an exhaustive text, Østergaard leaves no stone unturned with The Responsive Leader as he seeks to encourage business owners to remain relevant to their employees and customers. He also provides a great resource for those looking to take their business to extraordinary heights.
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